Leaders at the Bell with Alejandro Cardona , CEO at Creando Riqueza, June 21, 2026

Alejandro Cardona joins FEMACRO from the NYSE trading floor to discuss the critical role of discipline in successful investing. As CEO of Creando Riqueza and a seasoned market participant, Cardona emphasizes that maintaining focus and following a predetermined plan outweigh simply picking winning stocks. He warns against the common pitfall of over-diversification and chasing multiple opportunities simultaneously, explaining how traders often lose discipline when they see stocks they don't own surge while their positions underperform. The key to overcoming these human instincts—greed, scarcity mindset, and fear of missing out—lies in methodical, point-by-point execution rather than emotional reactions to market movements.

Cardona shares his personal trading routine, which centers on strategic weekly positions rather than constant day trading. He employs automated sell orders to lock in profits and avoid the temptation to hold positions too long out of greed or scarcity thinking. This systematic approach allows him to maintain work-life balance, dedicating five to six hours daily to sports while technology handles his positions. He stresses the importance of diversifying income sources beyond the stock market, investing profits into real estate and other businesses to reduce dependence on any single revenue stream. Success stories from his students include an 85-year-old woman who built a six-property portfolio and numerous individuals who have paid off debt and acquired their first investments, demonstrating that humility and adaptability to market conditions ultimately determine profitability.